Privacy Policy

Shah Associates ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or interact with us via Meta platforms (including WhatsApp Business API and Meta Ads).

1. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, business name, phone number, email address, shipping/billing address.
• Communication Data: Messages sent via our contact forms, WhatsApp chat, or email inquiries.
• Technical Data: IP address, browser type, referring pages, and website usage analytics (via cookies).
• Transaction Data: Details about products you inquire about or purchase (e.g., harness cord, drop wires, loom components).

2. How We Collect Your Information

• Direct interactions: You provide data when you fill out forms on our website, request a quote, email us, or communicate via WhatsApp.
• Automated technologies: As you browse our site, we may collect technical data using cookies (you can control cookie preferences).
• Third-party sources (Meta): If you interact with our Click-to-WhatsApp ads or Meta Business messages, Meta may share limited data (e.g., phone number) in accordance with its policies.

3. How We Use Your Information – Legal Basis & Meta Compliance

We use your data only for legitimate business purposes, which align with Meta's permitted use cases:

• To respond to inquiries, provide quotes, and process orders for industrial textile components.
• To send order confirmations, shipping updates, and invoice-related messages (utility messages under WhatsApp policy).
• To improve our website, products, and customer service.
• Marketing (with consent): Only if you have explicitly opted in, we may send you occasional product announcements or technical bulletins via approved WhatsApp templates or email. You can withdraw consent at any time.

Note for Meta reviewers: Shah Associates does not engage in spam, affiliate marketing, or data monetization. All WhatsApp communications are initiated only after obtaining explicit opt-in consent as required by WhatsApp Business Policy.

4. Data Sharing & Disclosure

We never sell your personal data. Limited sharing occurs only in these scenarios:

• Service providers: We may share data with shipping carriers, payment processors, or IT hosting providers who help us operate our business. They are contractually bound to keep your data confidential and use it only for the agreed service.
• Legal obligations: If required by law, court order, or governmental regulation.
• Business transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred – but you will be notified.

5. WhatsApp Business API – Specific Compliance

When you communicate with us via WhatsApp:

• We will only send you messages if you have given explicit consent (e.g., ticking a box on our website, or initiating a conversation with our WhatsApp number).
• Message templates used for outbound communications are pre-approved by Meta and strictly follow WhatsApp Commerce Policy.
• You can opt out of WhatsApp messages at any time by replying "STOP" or contacting us directly.
• No sensitive personal data (financial, health, political) is collected or processed via WhatsApp.

6. Cookies & Tracking Technologies

Our website uses essential cookies to function and optional analytics cookies (e.g., Google Analytics, Meta Pixel) to measure ad performance. You can manage cookie preferences via your browser settings. Meta Pixel data is used solely to optimize our industrial B2B ad campaigns and is not linked to any personal data sale.

7. Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards to protect your personal data. We retain your data only as long as necessary to fulfill the purposes outlined in this policy (e.g., for as long as you have an active business relationship with us or as required by tax/commercial laws).

8. Your Rights (Under Applicable Law)

Depending on your location, you may have rights including:

• Access, correct, or delete your personal data.
• Withdraw consent for marketing communications.
• Lodge a complaint with a supervisory authority.

To exercise any of these rights, contact us using the information below.

9. Children's Privacy

Our website and services are directed solely to businesses and industrial professionals. We do not knowingly collect information from individuals under 18 years of age.

10. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be posted on this page with the effective date. Material changes will be notified via website notice or email.

11. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at:

Shah Associates

1ST FLOOR, SHOP NO.103, 7 SQUARE COMPLEX, ROAD NO.10, UDHNA UDYOGNAGAR, UDHNA, SURAT, GUJARAT - 394210

Phone: +91 9909981011 / +91 9099016675
Email: shahassociates88@yahoo.com / info@shahassociatesjacquardlooms.com